Feeling at home in the fashion world, KMP produced a film noir-style TV spot for UNTUCKit, a forward-thinking company specializing in shirts designed to be worn untucked.

Starting at dawn to catch the early daylight, the KMP crew took over the streets of New York’s Soho for a full-day shoot. As the sun rose with the morning rush, sweeping across red brick buildings and storefront windows, our camera followed UNTUCKit founder Chris Riccobono on his daily walk to work

Pulling out all the stops, the KMP dream team collaborated with Game Seven Marketing staff to carry this project through all phases of production, from conception to delivery.

Our masterful DP, Ruben O’Malley, captured the essence of a typical morning in downtown NYC. Each scene represents a different day and showcases a different UNTUCKit shirt.